Utilizing the updated branding guidelines for MIT Health, I created business and I.D. cards for members of the MIT Health staff. The colors are used to differentiate between clinical vs. nonclinical staff.

Inspired by the eponymous "I Voted" stickers, these 1.5" round stickers were designed to promote the MIT Health Flu Shot Clinic, held every fall on campus. The simple design and use of bright colors is meant to quickly catch the eye of passerby when worn on a shirt or backpack.

Utilizing the updated MIT Health logo and the accompanying graphic elements, these canvas tote bags were designed to hold branded items including a pocket calendar and would be handed out to VIPs at campus events.

These kids' shirts were designed for a NYC Pride event sponsored by Cybex and feature the name of the event on the front in a combination of block letters and script with a rainbow tie-dye motif and the Cybex logo on the back.

This panel tag expresses the unique features of this hybrid laptop briefcase utilizing photography of the various ways of carrying and wearing the bag to clearly communicate its versatility, as well as icons calling out its most important features. The colors, large type and unique shape of the tag were chosen to stand out on a store shelf amongst other competing products.

This certificate of appreciation was presented to a long-standing retail partner of Samsonite by the Sales Team and features the Samsonite logo reimagined as a medal and utilizes the brand graphic elements, colors and typefaces to show appreciation for brand loyalty.

Utilizing brand standard photography and typography, this eye-catching email design promotes a limited-time weekend sale on a particular bag from the Samsonite & Sarah Jessica Parker collection.

Featuring the playful photography, fun colors and approachable typography that are trademarks of the American Tourister brand, this promotional email design evokes the whimsy and wonder of travel, and the ease with which one could adventure using their AT luggage.

Utilizing the avant-garde, colorful photography for which the brand is known and brand standard typography, this email design showcases the new colors on offer for the winter season from this Parisian brand.

ENERGYbits is a Boston-based wellness and nutrition company that seeks to bring spirulina and chlorella algae tablets to the mainstream North American market. Their brand style is colorful, clean and luxurious, emphasizing the natural and high-quality aspects of the product.

Using manufacturer-supplied die lines and ENERGYbits brand standards, I worked with the company founder & CEO to create a variety of packaging solutions, including a cardboard display box, cardboard mini box, large and small cardboard canisters, large and small resealable bags and single-serving pouches and metal tins for each of the four brands.

ENERGYbits is a Boston-based wellness and nutrition company that seeks to bring spirulina and chlorella algae tablets to the mainstream North American market. Their brand style is colorful, clean and luxurious, emphasizing the natural and high-quality aspects of the product.

Using manufacturer-supplied die lines and ENERGYbits brand standards, I worked with the company founder & CEO to design retail displays for each brand to coordinate with the packaging and allow retailers to display product in a clean, minimalist manner. We created two sizes and four designs for each brand retail display utilizing the brand colors and design scheme that coordinates with each brand’s packaging. Retailers can choose between large or small displays which stand either vertically or horizontally and have either a white background with minimalist branding or a full-color background that coordinates with the packaging, depending on their space constraints and design scheme.

This square trifold brochure describes the features of each brand, how and why to take algae and a short description of the company. It was designed to be handed out to interested parties at events such as trade shows and pop ups and to be included in online orders of product.

This four-page magazine spread features an article written by the company founder and CEO describing the benefits of algae for chiropractic patients. It was printed in a major trade publication in 2019.

Three invitation designs designed for both print and social media use, utilizing sophisticated typography with a playful feel and bright, colorful photography.

The characters “I”, “C” and “2” are incorporated into this sleek yet approachable identity for a cardiology clinic located in Brazil. The shape of a heart can be seen within the negative space between “C” and “2”, creating an obvious connection to the purpose of the clinic (cardiology) as well as giving the logo a friendly and approachable feel, something that doctor’s offices often lack. The shades of red chosen are a nod to the color of blood.

Sleek logo and typeface treatment enforce the brand's identity as a producer of premium vodka while the bright packaging ensures that the product will be noticed by consumers on store shelves.

Delicate shell illustrations and sparing use of aqua evoke the elegance of the restaurant's setting on Nantucket and its upscale clientele while maintaining the fun atmosphere of beach dining.

Bright pops of color and extra bold type against a black background draw attention to this design speaker series at the Cooper-Hewitt, National Design Museum.